![]() ![]() There’s a correction happening in the smart home space at the moment, as well. It doesn’t sound especially confident about a company looking to the next piece of consumer hardware in the wake of an overall slowing smartphone market. At the very least, the above comment gives one pause. They have been postponing the launch each year for the past years.”Īll told, Apple has apparently been working on this product for seven years. Over the weekend, the Financial Times published a piece citing an anonymous former Apple engineer, who notes, “They have huge pressure to ship. Smart home speakers arrived under Cook as well, though, one would be hard pressed to frame those as a success on the level of the aforementioned products. Ditto for AirPods, though one can also make the argument that those products were an evolution of Apple’s (and, perhaps, Beats’) existing work in the category. Regardless of whatever knowledge he might have had in the project’s infancy, Cook likely deserves the lion’s share of credit for ushering the product into the world. cemented his position as one of the 20 th/21 st century’s leading technologists, it seems entirely possible suggestions of his leadership around the product that would become the Apple Watch are somewhat overstated. While Steve Jobs’ role at the helm of the company during the development of the Mac, iPhone, iPad, et al. There’s an interesting conversation to be had regarding how such a product would play into Tim Cook’s legacy, more than a decade after he took over the chief executive gig. ![]() It’s also a wholly new product category - something that doesn’t come along every day. The underwhelming state of things is certainly not for a lack of trying. The road to a successful XR play is littered with the bodies of big corporations and well-funded startups. The category doesn’t feel like a foregone conclusion for Apple. Others (that pesky Apple TV set) not so much. The company’s MR (AR+VR) hardware ranks among its longest-lasting rumor cycles. Stop me if you’ve heard this one before: Apple is building a mixed reality headset that’s set to ship this year. ![]()
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